This service was intended for the increasing range of Private consumers using feature phones in Europe with colour screens.įrom the mid-2000s onwards, many mobile network operators eventually deployed age verification systems and industry-regulated explicitness grading levels that gradually allowed mobile erotica to be legally purchased through gated mobile operator portal communities only by consenting adults. This initiative led to the industry's first adult SMS services, erotic mobile content distribution and mobile internet (WAP) site, called 'Private Mobile', offering a small range of videos directly to their consumers. During 2002, Private Media Group became the first adult media company to employ a dedicated mobile specialist.
Just like the internet and pay TV, the adult entertainment industry was one of the first forms of mass media to embrace mobile devices as a new means to distribute content.
